For over two years, my main area of focus at Neiman Marcus was promotional content. I continuously worked to drive sales through urgency messaging and creative emphasis on the offer. For promotional emails, we utilized product recommendations below the main content to personalize the shopping experience and lead customers to the site. Notable events include the Christmas Sale, the Bejeweled Tiered Gift Card Event, our Presidents’ Day Gift Card offer, and many more.

In addition to emails, I was responsible for creating social media content for promotional events. I utilized campaign imagery, product shots, and videos to attract customers to shop the offer.